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After two consecutive years of a white-hot housing market, signs of an economic slowdown have many people wondering: is it finally cooling off?

And if so, what does that mean for my real estate business?

The key to staying competitive in a market shift is making sure everything you’re doing is relevant, timely, and meaningful.

That means taking a long hard look at your current marketing and revising it so it resonates with current buyers and sellers.

Remember, the market is in your hands. Here’s what you should be doing right now to keep your business thriving.

Refocus Your Customer Journey

There are three basic phases to every customer’s journey: gathering leads, nurturing them and converting them into clients.

Here’s the breakdown:

Prospecting Leads: online advertising, cold calls, landing pages, website, social media
Nurturing Leads: emails, texts, phone calls, social media
Converting Leads: Seller signs contract, buyer purchases home

For many of us, converting leads right now is more difficult due to general uncertainty about the future of the real estate market and economy. But there are two very important steps in this process you can still be focusing on: prospecting and nurturing.

Analyze and Revise Your Lead Generation

As the trusted advisor, your sphere of influence is looking to you to answer some tough questions, even if they aren’t openly asking them.

A picture says a thousand words, and visuals are the single best way to communicate data and hard facts.

Instead of trying to explain why the housing market won’t collapse, show them.

Here’s What We Provide for You at DJLRE:

CRM and Database

We have an organized database through BoomTown, with a packet of 150 leads per month. Make sure all your leads are labeled appropriately. That way you have a solid list of promising prospects that you can hit hard and don’t waste time. 


Create a new landing page addressing the needs of buyers and sellers in the market right now. Update images, include SEO-charged language. Comb through every piece of your site to make sure it reflects your brand and is easily navigable by prospects.

Social Media

This is especially true for social media. If your strategy usually consisted of sharing your listings, this is a good time to pivot. Fill your feed with graphs, charts and quotes that keep your followers informed and promote engagement.

Just about every major media outlet has written articles speculating what’s going on in the real estate market or what’s going to happen. And odds are, your sphere has seen at least one of them.

Now is the time to get in front of speculation and battle doubt with facts, data and expert projections.

For instance, there’s been a lot of doubt about appreciating home prices and what they mean. However, Bankrate recently stated that despite shifting factors driving today’s supply and demand, experts project home price appreciation will continue. It’ll just happen at a more moderate pace as the housing market continues its shift back toward pre-pandemic levels.

The key to creating balance in the market and helping inventory catch up with demand is building seller confidence.

Key Takeaway

With all the uncertainty surrounding today’s housing market, people are searching for answers about where real estate is headed.

This is an important time to connect and correct any misinformation with research-backed facts so that when everything is said and done, you stand out as a real estate expert that can be trusted.

Create videos, share real estate insights, and keep your clients up-to-date with what’s happening in the market by utilizing all of the personalized content DJLRE has to offer

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